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Hair-care brand impresses with debt relief initiative

A total of 20 lucky women are beaming with pride after they were announced as the winners of the Sta-Sof-Fro #ItsOnUS campaign. The announcement was made on 1 December 2020.

The brand returned with a refreshed campaign that is more impactful than ever before, this year.

The campaign sought to assist women who needed financial assistance to avert the effects of the lockdown.

In 2020 the most unprecedented challenges and changes took place that have affected and continue to affect South Africans and nations across the globe due to the COVID19 health pandemic. An otherwise bleak outlook has seen news of jobs lost, livelihoods risked and worse- loss of lives.

The categories included Student Loan relief, bond/rent repayment relief and car installment relief.

Sta-Sof-Fro has paved ways to give bring change in the to their consumers and the community by introducing #ItsOnUs

Speaking to Ignited Woman Sta-Sof-Fro Brand Manager Lerato Tikwayo said in the spirit of positivity and empowerment, Sta-Sof-Fro was still committed to providing value and giving back to loyal customers.

It's On Us was born out a real necessity consumers face today. Sta-Sof-Fro has undertaken to comply with the safety regulations of South Africa’s lockdown and replace the seminar events with tangible assistance for women in need at this time,” she said.



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Editor's note

American novelist Louisa May Alcott said it best when she said “Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead.”

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